Work / Case study
PERSONAL BRAND · MINISTRY

Jeremy Gibson Ministries

A website that feels like walking into the service. It opens at an altar, speaks when he preaches, and gets heavy when the subject does.

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The Jeremy Gibson Ministries site: Calling the Church back to the fear of the Lord

01The challenge

Apostle Jeremy Gibson preaches across the country, leads a church and an apostolic network, coaches leaders, and has a following of more than sixty thousand. His old site lived inside a CRM and read like a funnel. Hosts could not hear him before inviting him, and nothing on it carried the weight of what happens when he is in the room.

02The approach

We built it like a service, not a brochure. A new monogram and wordmark, red and black on white, and every section designed around one creative idea you feel before you read. Under the experience, everything a host, a reader or a coaching client needs is one tap away, and his calendar, gatherings and weekly word update themselves.

Nine moments no template has.

Every Emberline site gets a signature. This one got nine. Each was designed for one job: help a pastor say yes, a reader buy, or a leader apply.

One fire. Many houses.
01

One fire. Many houses.

The site opens at an altar. His church, his network, his school and his merch orbit the fire as living flames. Touch one and the fire burns the page away and carries you into that house. Before a visitor reads a word, they know what this ministry carries.

Scroll into the room.
02

Scroll into the room.

A single word fills the screen, ENCOUNTER, and gives way to footage of him preaching as you scroll. The page does not introduce him. It walks you into the service.

Hear him before you invite him.
03

Hear him before you invite him.

A real sermon clip plays where a host is deciding, and the words appear on screen the moment he speaks them. A pastor feels the room in forty-five seconds, long before they fill out a form.

The door opens.
04

The door opens.

The invitation does not start with a form. It starts with a door. "Open your house" fills the screen, the doors part, and a host steps into the invitation.

The invitation designs its own poster.
05

The invitation designs its own poster.

Seven questions, one at a time. As a host answers, a poster for their night builds beside the form: the kind of gathering, the name of the event, the city and dates. By the last question they are looking at their own revival flyer.

The word Weight in a thin serifThe word Weight in heavy red after scrollingSCROLL TO ADD WEIGHT
06

The word gets heavier.

For coaching, the word Weight starts thin and gains mass, color and heat as you scroll, then opens into three tiers whose names grow heavier with the commitment. You feel the cost of the offer before you read the price.

What they said afterward.
07

What they said afterward.

Coaching testimonies arrive the way people actually sent them: as a text thread on a phone. Real words, real names, no polished quote cards.

The next room, to the second.
08

The next room, to the second.

Every upcoming gathering counts down to the second, with an add-to-calendar button and a "bring your team" link. A map lights a flame in every city where revival broke out this year, and the rooms still coming wait as unlit kindling.

A bookstore with weight.
09

A bookstore with weight.

Every book on a real cover, on the shelf or on a screen, with the price and a sample to read. Nothing that looks like a free download.

And the details you only notice on the second visit.

A verse in the dark

In the dark sections, a hidden King James verse is revealed only by the light of your cursor. On a phone, the light drifts on its own.

The Monday Word

The sample word writes itself letter by letter as you arrive, while the week counts down from 52.

A ticket you tear

Registering for a gathering ends with a ticket stub that tears away, with a real ticket number.

3315, filled

The merch collection's numerals fill with color as you reach them. Apparel that carries the message out the door.

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